IT Cosmetics Superhero Volumizing Mascara - Black (Full Size, 0.3 fl oz) | Lifting & Curling Mascara with Lash-Loving Biotin, Hydrolyzed Collagen + Peptides, Great for Sparse Short + Long Eyelashes

by IT Cosmetics

Deal ends Nov 2, 2026 2:55 AM EST

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Key features

• Our Best-Selling Volumizing Mascara: Superhero Mascara transforms sparse, short lashes into long, natural-looking lashes with our Lash-Changing Power Brush for reach, lift, separation, and curl. The specially designed mascara brush coats lashes from root to tip, lifting and separating lashes to create a fuller-looking lash line. It is specifically designed to be suitable for sensitive eyes. Available in super black mascara and a brown mascara shade.
• Buildable, Elastic Stretch Formula: One coat delivers full volume and length; add a second only if you want a bolder look. For the smoothest application, wipe excess formula from the wand before your first stroke application. In a consumer panel survey, 100% of users saw a fuller lash line, 96% said lashes looked stretched, and 96% saw dramatic volume and length.
• Condition As You Coat: Formulated with collagen, biotin, and peptides to condition and support lashes with every wear, so your lash health improves alongside the length and volume you see immediately. Hydrolyzed Collagen supports hair elasticity, Biotin promotes healthier-looking hair, and Peptides help reduce the appearance of dry, brittle lashes. Ophthalmologist tested, suitable for contact wearers and ideal for sensitive eyes
• Best Way to Use - Start at the root, wiggle and sweep through to the tips for voluminous lashes. Apply additional coats for longer-lasting, dramatic results. Perfect for enhancing natural lashes with buildable mascara coverage and lash-conditioning formula. Best used within 3 months of opening. To ensure your mascara tube stays fresh, be sure to close the product fully to avoid drying out the formula.
• Your IT Cosmetics Makeup Routine: For your ultimate eye makeup routine, try Superhero Waterproof Eyeshadow Stick available in matte & shimmer shades to add color. Then volumize and lengthen your lashes with Superhero Volumizing Mascara. If you experience some smudging with your mascara, trying setting your lids and under eye area with Bye Bye Pores Loose Powder. This will eliminate any pesky oils from mixing with your mascara throughout the day!